Trade fair furniture rental recovers with Premium
— 2023-02-24
After a period marked by the pandemic in which the events sector experienced a major slowdown in its activity, its recovery and that of the rental of furniture for trade fairs is now a reality.
The return of trade fair furniture hire
At Premium we can say that the return to normality is already tangible, and our figures as a trade fair furniture rental company are only going up.
Premium's growth
A clear example of this growth is the six million euros we have invoiced this year compared to the two million euros we will invoice in 2021, an income that translates into a gross profit of 1.5 million euros.
Among the clients we have the pleasure of working with on a daily basis, we have names that speak for themselves, such as Fira de Barcelona, Mobile World Congress, Port Aventura, IFEMA, CCCB, SAP and HP.
Our sights, however, are already set on the future. Our CEO, Joan Chaler, and our commercial director, José León, explain that "we have set ourselves the objectives of organic growth, focusing on what we are best at, which is large accounts, growing internationally and launching new business ideas".
Aluvision and the replacement of wooden stands with aluminium frames was the novelty of 2022, a division for events outside fairgrounds will be the big launch of 2023 and 2024 will come with an idea that is already on the table and that we will bring to light in what will be the year of the full recovery of events.
Today we can say that our market share in Spain is already close to 40% and that our intention is to continue to grow with the hiring of 20 people and our opening in Portugal this year and France in 2024.
If you want to read more about our role in the recovery of the sector and our plans for the future, don't miss the article published in La Vanguardia.
360º projects for trade fairs and events
Barcelona is increasingly positioning itself as a hub for events in Europe with major international events such as the Mobile World Congress, which makes it take a step beyond leisure and join the MICE tourism.
At Premium we are, as we have shown, more than prepared to face this growth. Our 360º proposal for events and fairs has already convinced large clients who trust us for their stands. The next steps? To continue working on new proposals and actions to follow the trend and position ourselves as a reference in the recovery of the sector.
Do you want to count on us for the rental of furniture for trade fairs? Contact us!
