Expansión echoes the growth of Premium and the opening of its two new headquarters
— 2024-01-22
Undoubtedly, the past year has been exceptional for us: a Premium year that we want to reflect upon. This is highlighted in the recent article by Expansion, published on January 3, detailing the significant achievements we have reached.
Vibrant times of fairs and events before the pandemic
Before the 2020 pandemic, the fairs and events sector in Spain vibrated with dynamism and vitality. It was a time of sustained growth thanks to a wide variety of celebrations: renowned specialized fairs, festivals, business conventions, international conferences, product launches, and various corporate events
Business momentum: Networks and businesses flourishing at events
In this context, business interaction and collaboration were energetically boosted as these events provided unique platforms for idea exchange, networking, and business growth.
Specialized fairs such as the Mobile World Congress or FITUR stood out for bringing together professionals from specific sectors, fostering innovation and development in key areas of the economy. These events were not only showcases for products and services but also crucial opportunities to establish strategic alliances and close business deals.
Festivals, mainly in cinema and music, not only attracted culture enthusiasts but also generated significant commercial synergies. Sponsor brands and companies leveraged these events to creatively promote their products and connect with diverse audiences.
Business conventions and international conferences acted as catalysts for global collaboration. Entrepreneurs, opinion leaders, and experts gathered to share knowledge, explore investment opportunities, and discuss challenges and emerging trends in their respective industries.
Product launches and corporate events, on the other hand, allowed companies to present innovations and developments to a select audience, creating anticipation and building a positive brand image.
The synergy between all these events strengthened businesses and contributed to economic development, creating an environment conducive to innovation and collaboration. However, the pandemic brought an abrupt change to this landscape, challenging the events industry to reinvent itself and adapt to new realities.
Times of transformation: The impact and resurgence of the fairs and events industry in Spain
The pandemic caused an unprecedented paralysis in the fairs and events sector, resulting in a significant economic impact. On the other hand, subsequent restrictions and uncertainty forced a reevaluation of strategies, challenging the industry to adapt in an agile and transformative manner.
Driven by the reactivation of the events and congress sector
With the return to normalcy, the reactivation of the events sector became a key catalyst for our growth. Hard work, industry knowledge, and the ambition to improve were crucial in this restart.
With prominent clients such as IFEMA, Fira de Barcelona, and the Mobile World Congress, we focused our gaze on the future. We launched initiatives such as the growing offer of event solutions, comprehensive service for clients, the replacement of wooden stands with aluminum frames, and international expansion.
Exceptional growth: Achievements 2022-2023
An indication of our growth is that, in 2022, revenue tripled compared to the previous year. The goal? To continue leading the sector’s recovery with new ideas and actions, offering a 360º proposal that convinces major clients.
Innovation and commitment to our clients
We presented our comprehensive event service through 360º solutions that ensure the efficient execution of each phase of the project. The aim was to unify stand design services, furniture and carpet rentals, and assembly and disassembly, with our project manager coordinating execution to ensure the success of each event.
With differentiated business lines like Eventure, Koverall, Ephymere, and Ecosphere, we are already able to meet clients’ needs and provide the image and functions they envision for each of their events.
2023: A year of unprecedented results
Over the past year, we have opened offices in Madrid and Seville and already have partners in more than ten European cities.
Strategic expansion: New horizons in 2024
This strong position in the national market also gives us the ability to explore new opportunities. Looking ahead, there are ambitious plans for internationalization.
The decision, expected by mid-year, will evaluate entering the southern France market, identified as promising, or opening our own base in Portugal, where we already have a presence. This strategic approach reflects our global vision and determination to explore new horizons.
